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1、The Future of Owned Media:How to Win in 2025 with AI,Personalization,&PrivacyOwned media is entering a transformative era in 2025,driven by advancements in AI,the increasing demand for customer-centric strategies,and evolving data privacy expectations.Brands face the challenge of delivering hyper-pe

2、rsonalized experiences while maintaining authenticity and trust.To explore these shifts,weve gathered insights from industry experts to provide a comprehensive roadmap for navigating this rapidly evolving landscape.As,SVP,Strategic Solutions at Zeta Global,notes,To meet growing customer expectations

3、,brands must shift focus to the full customer journey,breaking down silos to create more holistic,connected experiences.This eBook unpacks the key trends reshaping owned media,offering actionable strategies to help brands lead with innovation.But there is a way forward.Emerging technologies and AI-d

4、riven tools offer the potential to transform lagging organizations into market leaders.CMOs empowered by these innovations can shift from managing a cost center to leading a growth organization.Kara TrivunovicChapter 1:The Power of Predictive Intelligence in Owned MediaPredictive intelligence is rev

5、olutionizing owned media,enabling brands to anticipate customer needs with remarkable accuracy.By leveraging AI-driven tools,marketers can transition from reactive to proactive engagement,crafting experiences that feel personalized and timely.“AI is transforming the customer journey by allowing us t

6、o tap into nuanced behavioral patterns,”says,Senior Director of Deliverability at Zeta Global,emphasizing how advanced technologies elevate communication from automation to authentic,responsive interactions.Similarly,according to,CEO at RPE Origin,“The future lies in proactive experiences,designed t