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1、 2024 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,November 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in November:On Premise visitations have declined slightly between October and Nov

2、ember.As the holiday season approaches,less consumers are visiting the On Premise for Drink and Food led occasions with consumers becoming more selective in their visitation as more consumers go out on a monthly basis rather then weekly.Categories Drunk:Beer,hot drinks,wine and aperitifs have been d

3、runk by over one third of consumers this past month,making them the most popular drink categories for this November.Compared to last year,soft drinks and no-low options have been drunk less often,loosing year on year momentum.Cocktails continue to be the most exciting drink category with most consum

4、ers having tried new cocktails,followed by new beer and aperitifs.Prognosis for December:December holds opportunity for increased visits over the holiday season with three quarters of consumers planning to visit and one fifth planning to do so more often.Julien VeyronSUMMARYIn November,the out of ho

5、me sector experiences a significant decline in foot traffic,with no signs of an imminent recovery.As winter approaches,people tend to prefer the comfort of their homes.In response to this trend,it is crucial for establishments to intensify their efforts by offering attractive and seasonally appropri

6、ate deals to encourage outings and reinvigorate customer visits.Although RTDs(Ready-to-Drink)represent a small category in France,they are emerging as a key topic across Europe,with a rapidly expanding range and growing recognition.Their attractive pricing and diverse flavors make them an appealing