BrandFinance：2021年全球品牌500强（英文）（61页）.pdf

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1、Global 500 2021 The annual report on the most valuable and strongest global brands January 2021 Brand Finance Global 500 January 2021 3 Contents. About Brand Finance4 Foreword8 Executive Summary10 Brand Value Analysis12 Brand Strength Analysis22 Sector Reputation Analysis26 Regional Analysis28 Brand

2、 Finance Network33 Brand Finance Global 500 (USDm) Ranking 34 Brand Guardianship Index. 44 Brand Spotlights. 58 IT Services60 Tata Consultancy Services (TCS)62 Infosys64 Telecoms66 Verizon68 Etisalat70 Banking72 Sber74 QNB76 Commercial Services78 Deloitte80 S 81% of the Brand Guardianship Index top

3、100 were either appointed from within, or are founder-CEOs. They are duly compensated; the average brand guardian compensation in the latest fiscal year was US$20 million. This is based on disclosed information for 72 of the 100. The total compensation to those 72 brand guardians was over US$1.4 billion. Sundar Pichai of Google received the highest compensation a total of US$281 million. The most