埃森哲：Fjord 趋势报告(2021)(英文版)(90页).pdf

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1、his years Fjord Trends are like no others that have gone before, shaped during a period of comprehensive, global uncertainty. Even in the time its taken us to write them, the situation has evolved frequently, so its possible that we might issue a second edition at some point particularly if a succes

2、sful vaccine transforms the landscape. (We can but hope.) As we looked through the submissions for this years trends from our designers around the world, one thread connected them all: a sense of displacement. In 2020, the transformation in who we are in the world and how we move through it has been

3、 unquestionable. We liken it to standing on your own street corner and finding, in the blink of an eye, that someone redrafted the map of the neighborhood youve always known, leaving you seeking the comfort of familiar sights that stay just out of view. The reassuring thing is that were all in the s

4、ame boat of uncertainty and unpredictability. Weve tried not to let the pandemic make Fjord Trends 2021 a gloomy read, but pretending it isnt a factor would be to render them irrelevant before we even hit “publish”. Yes, Covid-19 has made things tough for people and businesses alike, but we can and

5、will come through this. Stay safe. Mark Curtis how to play in the ecosystem with other business-to-busi- ness players; how to manage an experience the company is not in sole control of; and how to design for resilience and uncertainty. Companies might need to rethink the position of supply chains wi

6、thin their business and make it a priority to expand the idea of what their assets are and how to use them. In the US, Lululemon Athletica reopened P WHATS NEXT New patterns of demand need new business models and supply chain solutions. 58 FJORD TRENDS 2021 58FJORD TRENDS 2021LIQUID INFRASTRUCTURE L