尼尔森：2018消费者总报告(英文版)(30页).pdf

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1、TOTAL CONSUMER REPORT Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DECEMBER 2018 2 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. JOHN TAVOLIERI Chief Technology and Operations Officer and U.S. Buy Pres

2、ident Nielsen WELCOME The third quarter of the year brought a return to growth for U.S. fast-moving consumer goods (FMCG). Within brick-and-mortar outlets, the uptick from a year ago was modest, with dollar sales up 1.8% and unit volume recovering from mid-year declines, flat at 0.1%. In these times

3、 of inflationary growth, its become pivotal for manufacturers and retailers to understand where consumer optimism exists, and not just manage, but activate the data streams that power this understanding. Today, our nation remains well above the global average when it comes to consumer optimism. In f

4、act, for the third consecutive quarter, overall American consumer confidence has held steady with an index score of 123, according to the third-quarter 2018 Conference Board Global Consumer Confidence Survey, which is produced in collaboration with Nielsen. Relative to the third-quarter 2018 global

5、average of 106, U.S. consumers are uniquely optimistic about both their job prospects and financial outlook. So what can you do about it? Wed argue that you need to get closer to your customers than ever before. Truly understand how you can make their lives simpler and more fulfilling by identifying

6、 which problems you are trying to solve for them. Data can help you to achieve this, and in making your data work harder for you, you can make better, more informed decisions that will help to activate growth, not just discover where it is. This is an exciting time for our industry: Advanced technol