MarketplacePulse：2018年度亚马逊平台现状回顾及趋势报告（英文版）(25页).pdf

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1、Marketplaces Year in Review 2018 The largest online retailer in the US is not Amazon, but the Amazon Marketplace. Made up of millions of sellers it will account for 31.3% of total e-commerce sales this year, according to market share estimates by eMarketer. Its close to twice as big as Amazon itself

2、. At $175 billion, Amazon marketplace sales will make up 68% of Amazons $258 billion gross merchandise volume (GMV) in the US. Marketplace sales will grow 35.6% in 2018, double the rate of Amazon direct sales 17.5% growth. eBay, the second largest marketplace in the US, is ?ve times smaller at $35 b

3、illion in domestic sales. Next is Etsy and Wish with roughly $2 billion in GMV each, then followed by Walmart Marketplace. Despite their size and growth rate, marketplaces are the most overlooked player in the US e-commerce. Amazon doesnt mention theirs often, retailers and brands are focused on Ama

4、zon the retailer, and shoppers dont notice it thanks to FBA and Prime. The Year in Review looks at the state of marketplaces and their challenges, and makes predictions on whats to come next year. Unless otherwise noted all metrics mentioned in this report are calculated by our technology platform.

5、Our software parses unstructured and semi-structured data sources and programmatically extracts the key pieces of structured data we care about. We collect more data on e-commerce marketplaces than any organization in the world. In short, the industry continues to spin around Amazon. Amazon is growi

6、ng both in the US and internationally, as the company struggles to make up its mind between being a retailer, a product creator, and a platform. Amazons ?ywheel is enabled by the marketplace, FBA, and Prime. A lot of the goods sold on Amazon are sold directly from China. Competition is trying to mat