FreeWheel：2018Q4视频货币化报告(英文版)（31页）.pdf

1、 #FreeWheelVMR / Q1 2018 / FREEWHEEL VMR 1 PREMIUM VIDEO: Seizing the Opportunity Q1 2018 #FreeWheelVMR #FreeWheelVMR / Q1 2018 / FREEWHEEL VMR 2 The FreeWheel Video Monetization Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors

2、 are monetizing premium digital video content. The data set used for this report is one of the largest available on the usage and monetization of professional, rights-managed video content worldwide, and is based off of census-level advertising data collected through the FreeWheel platform. Letter f

3、rom the Authors PAGE 3 Q1 2018 Summary PAGE 4 Core Observations: U.S. PAGE 6 Core Observations: Europe PAGE 17 Conclusion PAGE 28 Author Bios PAGE 29 Glossary PAGE 30 Premium Video: Seizing the Opportunity TABLE OF CONTENTS Q1 2018 #FreeWheelVMR / Q1 2018 / FREEWHEEL VMR 3 LETTER FROM THE AUTHORS TH

4、E VALUE OF PREMIUM VIDEO HAS NEVER BEEN STRONGER. Big screen viewing, controlled ad loads, and the growth of live offerings create highly engaged audiences. However, it is a tumultuous time for the broader advertising industry. Brands are demanding transparency, control, and a high return on investm

5、ent in a brand-safe environment. Big advertisers continue to vocalize their grievances with Facebook and Google, citing lack of transparency into the content against which ads are placed and concerns that ads are viewed for no more than a few seconds. Meanwhile, the entire digital marketing ecosyste

6、m is working through the impact of Europes new General Data Protection Regulation (GDPR), which requires stricter management of consumer data. Yet despite these challengesor perhaps, in part, because of thempremium video is well-positioned to thrive. The New TV Ecosystem allows advertisers to couple