Hitwis：2018绿色生活报告(英文版)(21页).pdf

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1、Green Living Report Page 1 DATA DAY BRITAIN 2018 GREEN LIVING Green Living Report Page 2 WHAT ARE THE UKS GREENEST REGIONS? Wales South West North East South East Yorkshire and the Humber East of England Scotland West Midlands North West East Midlands London Northern Ireland Hitwise, 4 rolling weeks

2、 ending 13-Jan-2018 YoY. Audience based on Kantar Media TGI Variable - “Keen” Greenscape Cluster. UK Green people are defined as those who: - Would buy fair trade products when available. - Think its worth paying more for organic food. - Would be prepared to pay more for enviromentally friendly prod

3、ucts. - Would be prepared to make lifestyle compromises to benefit the environment. - Would buy products from a company whose ethics they agree with. - Are prepared to pay more for foods that dont contain artificial additives. Green Living Report Page 3 WHAT IS GREEN LIVING? WHATS INSIDE THE MEDIA E

4、CO LIVING TRANSPORT FOOD AND DRINK HEALTH AND BEAUTY 1. 2. 3. 4. 5. Health awareness and diet trends are an integral part of British life today. Do these lifestyle changes reflect a growing humanitarian interest in the environment and animal welfare, or a more individual interest in personal health?

5、 At the start of 2017, Hitwise released “Clean Living”, a consumer trend report responding to the growing movement around what we eat, what we wear and how we move. This year, we unveil what people in the UK are searching for when it comes to living a “Greener Lifestyle”, from what we eat, how we tr

6、avel, even to what make-up we wear. Green Living Report Page 3 Green Living Report Page 4 Blue Planet II was UKs most watched TV show of 2017, and the most watched program of the past 5 years. An impressive 14.1 million UK viewers tuned in to its first episode. The seven-part series broke all record