Emailmonday：2018电子邮件营销态度和行为研究（英文版）(15页).pdf

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1、This looks like a good spot to check my email. Email Addiction Research Report As an email marketer spending hours working on email, it is easy to stop seeing email the way consumers see it. You hear claims from industry people of marketing and email overload, yet see people happy to sign up for you

2、r list. And you might see email being one of the strongest marketing channels and bringing in revenue. You work hard to create great emails, yet might find 70% or even 80% of your audience ignored them. So why is that? And is it good or bad? Hence the Email Addiction report. During many years of hel

3、ping Brands with their email strategy, we have found that knowing how your customers interact and perceive your emails is key for successful email marketing. But you need to ask the right questions to gain those insights. This study is the result of a consumer survey. A research taking a unique angl

4、e by asking the questions not previously asked. So what did we discover? The reason why many of your subscribers do not open your emails is probably not what you expect. An often cited statistic says 71% of people delete emails on mobile that are broken. But how often is that happening? We found the

5、 real issue in mobile email today. If you are looking at growing your email list, now might be the right time to reconsider your tactics. As you go through the research, you can find an insight like that on every next page. Thank you for your interest in the Email Addiction Research Report. We hope

6、you find it insightful and that it sparks some reconsideration of your previous conceptions, Jordie and Tim. As an email marketer. . . Zettasphere EmailMonday How often do you The odds of an email being seen on a timely basis are high. This makes last minute urgency driven emails attractive, emailin