尼尔森：2017Q4 数字报告(英文版)(36页).pdf

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1、1 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. GLOBAL HIGHLIGHTS QUARTER BY NUMBERS Q4 2017 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 2 CONTENTS WELCOME. .3 REGIONAL HIGHLIGHTS EUROPE WEST .4 EUROP

2、E EAST/CENTRAL .10 ASIA-PACIFIC .15 LATIN AMERICA .20 NORTH AMERICA .25 AFRICA/MIDDLE EAST .28 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 3 WELCOME Across the globe, how companies do business is changing. Consumer behaviors are evolving as demograp

3、hics shift and advances in technology are opening up new avenues for people to engage with content and brands. These new connections are unlocking opportunities for marketers to reach consumers. But knowing how and where to connect with consumers in this increasingly complex marketplace can be chall

4、enging. As multinationals seek growth across the globe and local companies look beyond their borders, they need help identifying the opportunities that are right for their business. Our Quarter by Numbers reports help our clients do just that. Covering 59 countries across five regionsand growing eve

5、ry quarterthis quarterly series provides a global snapshot of whats going on in our markets today. We produce five reports to help clients zero in on specific regions of the world. The series is available free of charge to all Nielsen clients. They are also for sale to non-clients. This lite report

6、represents an overview of the insights detailed in the five regional reports. Our five market-level reports are as follows: Asia Pacific (15 countries), North America (2), Latin America (7), Africa spending on clothes is important in Germany, Italy and Spain The Conference Board Global Consumer Conf