GWI：2016年互联网各领域趋势预测报告（79页）.pdf

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1、1 2 3 Over the last twelve months, GlobalWebIndex has inter- viewed over 200,000 real-life internet users across 34 mar- kets. Drawn from our panel of 10m+ online adults, we asked our representative samples about a wide range of digital be- haviors and attitudes covering everything from the social n

2、etworks and apps theyve used to the products theyve re- searched online, the privacy measures theyve adopted and the devices theyve used to access the internet. With our questionnaire harmonized across all 34 coun- tries, we have a truly global perspective on how trends are evolving and which market

3、s/demographics are driving the change. Were also able to add insight about the beliefs and motivations which underlie this. In short, we can tell you not just what people are doing, but why. In this report, weve analyzed our 2015 research to uncover the stories that have shaped the year gone by as w

4、ell as the trends to watch in the year to come. INTRODUCTION Argentina Brazil Canada Mexico USA AMERICAS Australia China Hong Kong India Indonesia Japan Malaysia Philippines Singapore South Korea Taiwan Thailand Vietnam APAC Belgium France Germany Ireland Italy Netherlands Poland Portugal Russia Sau

5、di Arabia South Africa Spain Sweden Turkey UAE UK EMEA For clients, all of the questions and data-points featured in this re- port are available to explore on PRO Platform. They can be inves- tigated across any audience, date range or selection of countries/ regions, with users able to build bespoke

6、 audiences based on our wide range of demographic, attitudinal and behavioral variables. To this end, each chart is accompanied by a hyperlink which will take you to the appropriate section on PRO Platform; simply click on the relevant link to start exploring the data further. 4 We also have a wide