GlobalWebIndex：2020年 Z世代媒体趋势研究（英文版）（30页）.pdf

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1、AUDIENCE REPORT 2020 Gen Z Observing the latest trends on Gen Zs Each chart from our ongoing global research in this report contains a hyperlink that will bring you straight to the relevant question on our Platform, where you can investigate all data by demographics, over time and among custom audie

2、nces. You can find the corresponding question to each chart in the right hand column, starting from left to right. Any charts which do not contain a hyperlink are from a GWI custom study. Custom study data is not available to explore on our Platform. RECREATE CHARTS FOR YOURSELF Whats inside? 03 Int

3、roduction 04 Key insights 05 Gen Z overview 10 Tech, device using a variety of social media platforms, music/TV streaming services and gaming devices. While this is certainly the case, their attitudes and activities online are beginning to reflect the growing concerns they face regarding an uncertai

4、n future. Brands arent just marketing to an audience of colorful, tech-savvy trendsetters anymore theyre dealing with vocal, informed users who want to change a world thats rapidly changed them. LIVING ARRANGEMENTS % of Gen Zs who say they live with the following. EDUCATION % of Gen Zs who achieved

5、the following level of education. LIVING CONTEXT % of Gen Zs who say their house is located in the following areas. INCOME % of Gen Zs who fall into the following income segments. My parent(s)72% 8% 32% 6% 5% 2% 5% Other family member My partner I live alone Roommate/friend My child(ren) Other Urban

6、SuburbanRural 58%24%18% LowMediumHighDont know/ prefer not to say 41%24%18%17% Postgrad degree 2% Schooling until age 18 53% University degree Trade/technical school or college 19%20% Schooling until 16 6% 06 Gen Z Question: Which of these things are you interested in? Source: GlobalWebIndex Q2 2020