预测2021：加速摆脱危机 -Forrester（英文版）（15页）.pdf

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1、Consumers compelled toward escapism CX leaders renovate, not just decorate CIOs lead the bold disruptors Workplace automation and AI are here to stay COVID-19 changes leadership and hiring practices forever CMOs reinvent themselves and their teams With more employee data comes opportunity but also l

2、egal risk Remote work drives uptick in insider threats Digital pathways bring B2B marketers closer to buyers B2B sellers deepen buyer relationships with help from AI Cloud takes center stage in pandemic recovery Edge is the new cloud Accelerating out of the crisis Faced with the pandemic, firms did

3、things that once seemed impossible sometimes overnight. Under the relentless pressure of new customer realities, the future came into focus: The value of your company depends on how customer-obsessed, resilient, creative, and adaptive you are in jumping to the next growth curve in your industry. Muc

4、h of your success will depend on how quickly and how well you harness technology to both enable your workforce in the new normal and build platforms that differentiate your firm. Indeed, technology acceleration is the common thread in our predictions for the coming year. Yes, that means investing in

5、 new technology. But with the pandemic still a reality and budgets rightfully under scrutiny for 2021, it also means taking advantage of and realizing the value of the technology that you already have and finally retiring the technical debt holding you back. 2021 will be the year that every company

6、not just the 15% of firms that were already digitally savvy doubles down on technology-fueled experiences, operations, products, and ecosystems. Read on to see what exactly 2021 has in store for business and technology leaders. 2020 Forrester Research, Inc.2 Social distancing tempts another 10% to 1