Hootsuite & WeAreSocial：2020全球数字化年鉴（英文版）（247页）.pdf

1、GLOBAL DIGITAL OVERVIEW ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE DIGITAL 2020 SIMON KEMP CEO, KEPIOS REPORT AUTHOR As we start a new decade, its increasingly clear that digital, mobile, and social media have become an indispens

2、able part of everyday life for people all over the world. This latest edition in our ongoing series of Global Digital Reports reveals that more than 4.5 billion people across the globe now use the internet, while social media users have passed the 3.8 billion mark. Nearly 60 percent of the worlds po

3、pulation is already online, and the latest trends suggest that more than half of the worlds total population will use social media by the middle of this year. Some important challenges remain, however, and theres still work to do to ensure that everyone around the world has fair and equal access to

4、life-changing digital connectivity. In particular, roughly 40 percent of the worlds population remains unconnected to the internet, with the latest data indicating that women are more likely to be unconnected compared to men. The gender gap is particularly apparent in Southern Asia, where men are th

5、ree times more likely to use social media compared to women, providing a meaningful reference for the gender gap in the regions broader internet use. However, almost 300 million people came online for the first time over the past 12 months, with the majority of those new users living in developing e

6、conomies. The internet is also playing an ever more important role in our lives. With the worlds internet users spending an average of 6 hours and 43 minutes online each day, the typical user now spends more than 40 percent of their waking life using the internet, and humanity will spend a combined