2020年零售的形态：消费者与新常态 - 安迈顾问有限公司（英文版）（44页）.pdf

1、CONSUMERS AND THE NEW NORMAL THE SHAPE OF RETAIL: 1 THE SHAPE OF RETAIL: CONSUMERS AND THE NEW NORMAL Contents Introduction2 COVID-19 timeline4 Section 1: The impact of COVID-19 on consumer behaviour6 Section 2: Future trends14 Section 3: Beyond the pandemic: the impact on retailers20 Conclusion30 A

2、ppendix: Country profiles32 How A this corresponds with a higher proportion of consumers indicating that permanent changes would occur in the way they shopped. Conversely, Swiss consumers were the least likely to suggest a permanent change in shopping habits. Switzerland also showed fewer respondent

3、s who thought the virus was of a high or very high threat. Our research also shows firm intentions for consumers to transition from store-based sales to online channels across all countries surveyed. Shoppers expect to cut back on the frequency of visits to physical stores most in Italy, Spain, Fran

4、ce and the U.K. Likewise, consumers across all countries surveyed showed further intent to increase the frequency of online shopping and the average transaction value of their purchases, particularly for online non-food products. Attitudes towards online shopping for food were more diverse, likely t

5、o reflect cultural variance, the difference in online delivery propositions and capacity constraints. Overall, the largest shifts are likely to be experienced in Italy, Spain, France and the U.K., with Italy and Spain having significantly lower online penetration rates which will likely ensure aggre

6、ssive rates of growth in the future. Note: Net balance of those that intend to either cut back or increase spending in the long-term. Net balance of those that intend to either cut back or increase spending in the long-term 18 There will be a step-change in the proportion of retailsalesconducted onl