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1、OUTMANEUVERUNCERTAINTYNOWNEXT May 2020 Healths NewFUTURE How leaders can outmaneuver uncertainty brought about by COVID-19 2 OUTMANEUVER UNCERTAINTY As the health and humanitarian impacts of the COVID-19 pandemic evolve, so do the business and economic challenges. Organizations looking to balance th
2、eir immediate needs with longer-term opportunities will see the trade-offs play out across three waves of impact: the Now, the Next and the Never Normal. The Now includes an emphasis on supporting people, customers and suppliers. The Next will feature refocusing the business to withstand new threats
3、 and seize new opportunities. And the Never Normal will require navigating rapid shifts in cultural norms, values and behaviors. This is the moment to reinvent business models and reintegrate the value organizations provide into a new societal landscape. The time to shape a mindset of bold business
4、transformation powered by new approaches to technology and responsible leadership is underway. NEW BUSINESS NORMS INDUSTRY CHALLENGES NEW HUMAN TRUTHS Healthcare is changing. The crisis and its response efforts have left a mark on people and institutions, economically and mentally: Industry challeng
5、es are being magnified or exacerbated New human truths are emerging in society, based on evolving behaviors and sentiment New business norms are leading to new strategic requirements that all healthcare organizations must address Necessitating a new strategic framework to propel into a NewFUTUREand
6、outmaneuver uncertainty The world is adjusting to new norms brought about by COVID-19, impacting all strategies going forward 3 4 The pandemic is magnifying industry challenges, testing healthcares resilience INDUSTRY CHALLENGESLOOKBACK Pre-COVID-19THE NOW LABOR SHORTAGE on the front line of care A