埃森哲：在COVID-19期间增强中小企业弹性 -埃森哲（英文版）.pdf

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1、OUTMANEUVERUNCERTAINTYNOWNEXT POWERING SMB RESILIENCY IN A COVID-19 WORLD Platforms use AI and data analytics to help SMBs thrive. Small-and medium-sized businesses (SMBs) are the worlds most powerful growth engine representing approximately 90 percent of all global companies and over half of the wo

2、rlds employment. But now, COVID- 19 has shaken local economies around the world to the core, and SMBs are at the epicenter. Many SMBs have been forced to suspend business as usual and/or furlough workers. Many others have had to rapidly adapt to a whole new way of operating. And with such little cla

3、rity about the immediate and longer- term impacts of the pandemic, few know when, if ever, theyll be able to return to business as usual. 2 Powering SMB Resiliency in a COVID-19 worldCopyright 2020 Accenture All rights reserved. In these unprecedented times, government-mandated social distancing and

4、 physical business closures have created shifts in digital consumer behavior. Social media usage is up 87% in India, for example, as more users spend time on Facebook, Twitter, WhatsApp and Instagram and consume more online content. SMBs have tried to make the best use of their digital capabilities

5、in order to preserve cashflow and retain their base, but with customers no longer able to go to them, finding the best routes to reach customers has become an imperative. Platform companies play a key role in helping SMBs address these immediate challenges now and can position themselves as a partne

6、r to help these smaller companies with what comes next by: creating virtual and digital services to help SMBs maintain operations during physical shutdowns, redefining marketing and products for specific SMB sectors with unique needs, and utilizing applied intelligence (AI) to capture key behaviors