埃森哲：COVID9对消费者行为的影响- 埃森哲（英文版）（34页）.pdf

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1、NOWNEXTCOVID-19: What to do Now, What to do Next April 2020 How COVID-19 will permanently change consumer behavior Fast-changing consumer behaviors influence the future of the CPG industry 2 The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buyin

2、g differently and, in many ways, thinking differently. Supply chains have been tested . Retailers are closing doors. Consumers across the globe are looking at products and brands through a new lens. The virus is reshaping the industry in real-time, rapidly accelerating long-term underlying trends in

3、 the space of mere weeks. Our research indicates that new habits formed now will endure beyond this crisis, permanently changing what we value; how and where we shop; and how we live and work. Even as this crisis continues to evolve, by exploring the changes that are happening now, we can consider w

4、hat consumer goods businesses should do today to prepare for whats next. Were all in this together 3 Consumers are deeply concerned about the impact of COVID-19, both from a health and an economic perspective. People are responding in a variety of ways and have differing attitudes, behaviors and pur

5、chasing habits. The mix of personas that consumer packaged goods (CPG) companies need to engage with will vary depending on the stage of the outbreak and the local cultural context. People across the globe are afraid as they strive to adapt to a new normal. Fear is running high as individuals contem

6、plate what this crisis means for them, but more significantly, what it means for their families and friends, and the society at large. The highest level of fear is around the impact on the economy, with 88% of consumers revealing they are worried, while 82% worry about the health of others, exceedin