普华永道：2020年中国内地及香港奢侈品市场：准备下一步行动 - （英文版）（13页）.pdf

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1、June 2020 Mainland China/Hong Kong Luxury Goods Market - “Get ready for the next wave” Understand the Importance and Uniqueness Mainland China/Hong Kong Luxury Goods Market Opportunities 2 Luxury industry and its global value chain is impacted severely by world-wide spread of COVID-19 on both demand

2、 and supply sides 10,000 5,000-1,0000 Existing infected population as of 10 April, 2020: Major markets with global rank # of size Impact on demand by sector Made in Italy, France, Spain, Germany, UK Bain Luxury after COVID-19: Changed for the good, Mar 2020 COVID-19 Outbreak ? 183 to 239 (decline of

3、 15% to 35%) Hong Kong luxury retail suffer great loss due to the protest in 2019 and recent COVID-19 with steep plunge of inbound travelers 5 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 # of inbound visitorsJewellery, watches and clocks,

4、 and valuable gifts Clothing, footwear and allied products Medicines and cosmetics Alcoholic drinks and tobacco Announcement of extradition law Mass street protest began on June 9 Shut down airport on August 9 Travel ban for Covid-19 (Retail Sales, M HKD)(# of Visitors, Thousand) Inbound travelers d

5、eclined sharply due to protest and epidemic Alcoholic drinks Watches “DING-XIANG Doctor”, Public Data Remark: *Totally 1250 Chinese including those from Hubei Province were interviewed * Positive means 2-3 months influence on economy followed by the same or higher growth than before, Conservative me

6、ans 6-12 months influence on economy followed by economic stagnation or slower growth, Negative means Long-term influence on economy along with recession 7 Besides 1.4 billion population, China has a younger, wealthier and more digital empowered group of luxury consumers Young generation and wealth