Socialbakers：2020年网红市场报告：COVID-19 对网红行业的影响（英文版）（17页）.pdf

1、State of Influencer Marketing The Effects of COVID-19 on the Influencer Industry State of Influencer Marketing1 About Socialbakers Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media dataset in the industry, Soci

2、albakers unified marketing platform helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform. Socialbakers has been a Facebook Marketing

3、Partner since 2011, a Pinterest Marketing Partner since 2017, and a LinkedIn Marketing Partner since 2017. Socialbakers was named in the 2018 Inc. 5000 list of the fastest-growing private companies in Europe. Socialbakers State of Influencer Marketing Report highlights the effects of COVID-19 on the

4、 industry over the past few months. It reveals data that shows how brands have adjusted and adapted to the environment brought on by a worldwide pandemic. The initial impact of the coronavirus seemed to be an overall tightening of marketing budgets, which was also reflected in a decrease of #ad usag

5、e among influencers partnered with brands. However, there were developments after that, including a pivot towards smaller influencers who now may offer more value considering budget limitations. While influencer interests changed to reflect the cultural moment, the use of influencer marketing didnt

6、disappear and in fact may be even more prevalent going forward as brands look for ways to connect with their audience. About the Report State of Influencer Marketing2 Table of Contents Instagram Influencer Marketing Evolution of #Ad Usage Brands Cooperating With Influencers Influencer Posts by Post