2020年直播调查报告：关于参与者重返现场直播的期望调查 - ENIGMA研究（英文版）（40页）.pdf

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1、2020 Return to Live Events SurveyDistributed at no cost to all events, agencies, brands, and governments worldwide1 2020 RETURN TO LIVE EVENTS SURVEY by Enigma Research A SURVEY OF 2000 PRE-QUALIFIED EVENT ATTENDEES REGARDING THEIR EXPECTATIONS WHEN RETURNING TO LIVE EVENTS CONDUCTED APRIL 2020 2020

2、 Return to Live Events SurveyDistributed at no cost to all events, agencies, brands, and governments worldwide2 ENIGMA RESEARCH CORPORATION ACKNOWLEDGES THE FOLLOWING PARTNERS FOR THEIR CONTRIBUTIONS TO THE DESIGN AND DISTRIBUTION OF THE 2020 RETURN TO LIVE EVENTS SURVEY PARTNERS 2020 Return to Live

3、 Events SurveyDistributed at no cost to all events, agencies, brands, and governments worldwide3 MAIN DATA COLLECTION METHOD: SAMPLE SIZE: PRE-QUALIFICATION: GEOGRAPHIC REPRESENTATION: PHOTOGRAPHY: Online recruitment. All respondents were recruited specifically for this project. None were from previ

4、ous survey panels or databases. 2000 pre-qualified respondents. All survey respondents had attended live sports events, festivals, fairs, shows, or conferences within the previous 24 months. Respondents recruited from all 50 U.S. states and 10 Canadian provinces. All photos by Michael Harker. METHOD

5、OLOGY 2020 Return to Live Events SurveyDistributed at no cost to all events, agencies, brands, and governments worldwide4 HIGHLIGHTS 1 2 3 4 94% claimed they “very much” or “somewhat” missed attending live events Results were consistent across all event types, geographic regions, and age groups Majo

6、rity missed live entertainment or activities; most missed being with family and friends Sights and sounds, energy from crowds also missed by many 76% are “extremely” or “very” likely to return once large gatherings resume Only 8% indicated they would be unlikely to return Among the 8% who would not