科尔尼-2024年全球奢侈品现状报告.pdf

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1、Global State of Luxury 2024 An industry underscored by changeKearney XX/ID2 2“Regular Black Swan events are our norm;having a clear end goal is critical to navigate this degree of change and disruption”Luxury CEO 2023Kearney XX/ID3 3Luxury Market DynamicsThe luxury players are faced with a challengi

2、ng and evolving environment,with shifting markets,consumers,categories and channels1.Excludes experiential luxury categories(e.g.,hospitality,cars,etc.),estimates are projecting a 5%reduction in this total based on H2 results 2.Historical market values from Euromonitor;forecasted CAGR range calibrat

3、ed via various sources3.The Altagamma Foundation:True-Luxury Global Consumer Insight 2023Source:Euromonitor,The Altagamma Foundation26%of market accounted for by US&14%accounted for by ChinaExperienceExclusivityPersonalizationQualityAuthenticitySustainabilityWhat Do Consumers Value?Global Personal L

4、uxury Goods Market is expected to generate$410B in 2023124%revenue made up by top 7 brands3-7%expected CAGR through 2023-2028,slowed from 11%(2020-2023)2By 2026,75%+of luxury consumers will be younger cohorts(Gen Y and Z)3Mature markets like US and China are facing economic challenges and pulling ba

5、ck on luxury spendingSlowing e-commerce growth and expect to normalize to pre-COVID levelsSlowing luxury demand vs.post-COVID boomLuxury apparel and leather goods make up 34%and 19%of marketHard luxury goods,beauty and personal care categories expected to lead sector growthKearney XX/ID4Inflation,wa

6、ning consumer confidence and spend appetite created a challenging macro environment for the sector in 2023Factors Impacting 2023 PerformanceInflationary PressuresCOVID Tailwinds FadingGlobal FragilitySlowing Growth in ChinaHeavy Holiday DiscountingSource:Business of Fashion,Vogue Business,Adobe Anal