Bazaarvoice：2024年澳大利亚购物者偏好报告-消费者期望的线上线下最佳购物体验（英文版）（13页）.pdf

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1、SHOPPERPREFERENCEREPORTAUSTRALIA EDITIONThe shopping experiences consumers expect in 2024 Australian shoppers preferences are evolving,creating a landscapefull of opportunities for brands and retailers.While social mediacontinues to play a role,the path to purchase in Australia includessome surprisi

2、ng trends.One critical insight is the resurgence of brick-and-mortar stores.Overhalf of respondents prioritize physical stores for their shopping needs.However,theres a growing demand for a smooth omnichannelshopping experience,with nearly half of consumers wanting brands tointegrate their online an

3、d offline offerings seamlessly.According to the Bazaarvoice Shopper Preference Report,based on a survey of over 1,021 Australians,with at least 48%in the 18-44 age group,user-generated video reviews arebecoming increasingly influential.This shift highlights theimportance of authenticity and real-wor

4、ld testimonials.Additionally,theres a rising acceptance of private-label brands.Australian shoppers increasingly find these alternatives to nationalbrands satisfactory in terms of quality and value.Let us dive deep!SHOPPER PREFERENCE REPORT|AUSTRALIA EDITION 2024 BAZAARVOICE,INC.2Yes71%No29%Preferen

5、ce for physical storesWith over three-quarters of Australian consumers returning to theoffice the highest rate among their global counterparts theyincreasingly spend more on in-store shopping.3SHOPPER PREFERENCE REPORT|AUSTRALIA EDITION 2024 BAZAARVOICE,INC.Have you returned to a physicaloffice for

6、a percentage of yourwork week in 2023?71%68%65%64%63%57%Since returning to work,asignificant portion of Australianconsumers have maintained theirpreference for offline shopping.Has your return to work led toyou spending in physical storesinstead of online?YESNO55%45%Australia reports the highest rat