RollWorks：2024目标客户营销（ABM）指南：10个快速制胜策略（英文版）（35页）.pdf

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1、ABM Playbook10 Quick Plays for Big WinsReady to put ABM into action?Youve come to the right place.Since we promised these would be quick plays,lets get straight to it.In this ABM Playbook,were checking the theoretical frameworks at the door and diving straight into what weve seen work in the real wo

2、rld.Whether its moving into a new market,integrating traditional demand gen and ABM,hitting rapidly changing sales targets,or upselling for max revenue you get the picture,marketers are tasked with a lot.With these 10 plays,youll get the cliff notes on how to kickstart a unique ABM play paired with

3、a real life marketing teams approach and results.Each play is meant to give you a place to get started today(hello,copy+paste),but can be tweaked in whatever way works best for you.After all,no two marketing teams are created equal.And in the(very)relatable case that youre just getting acquainted wi

4、th ABM and dont have all the basics down,weve got you covered.If you need a quick refresher on getting started,check out these resources while youre flipping through plays(after all,theres no such thing as too many tabs right?):How to identify your ideal customer profile,build a target account list,

5、and segment audiences for campaigns How to ABMify your existing demand gen team ASAP How to prioritize and tier accounts for 1:many,1:few,and 1:1 programsNow,lets dive into the quick wins your team will be applauding you for in your next marketing meeting QUICK PLAY 1QUICK PLAY 2QUICK PLAY 3QUICK PL

6、AY 5QUICK PLAY 6QUICK PLAY 7QUICK PLAY 4QUICK PLAY 8QUICK PLAY 9QUICK PLAY 10THE TEN PLAYSQuick Play#1 ABMify 1:many channels with targeted reach3 Quick Steps to Get StartedDONT FORGETDeanonymize traffic to identify potential impactRetarget(only)target account list Expect CPLs but long-term returnsM