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1、Audience Engagement:Paris 2024 Summer Olympic Games2Background&MethodologySurvey Method Online SurveyRegional Coverage NationalField Timing May 24 June 6,2024Screening Criteria 18+years of ageTOTAL SAMPLE SIZE:N=1,550To understand audience engagement with the 2024 Summer Olympics,the first Games hel

2、d after the COVID-19 pandemic,ThinkNow conducted a quantitative research study among a nationally representative sample of US adults.Key FindingsMost respondents surveyed(68%)indicate they will watch at least some of the sporting events in the Paris 2024 Summer Olympics.Less than half reported watch

3、ing the 2022 Winter Olympics and 2020 Summer Olympics.Overall,about half agree completely that watching the US compete gives them a sense of pride.Gen Zers are the least likely to agree with this sentiment.Viewers are most excited about watching gymnastics,basketball,and swimming.Among viewers,3-out

4、-of-10 plan to watch the Olympics daily;another 44%will watch most days.Gen Xers and Boomers are most likely to watch the Olympics via traditional network TV;younger cohorts are more likely to watch via online platforms.3Detailed Findings5Arrows indicate significant difference at 95%confidence level

5、.Overall,nearly 7-out-of-10 respondents indicate they are planning to watch the Paris Summer Olympics.Non-Hispanic Whites are the least likely to,as are Boomers.Are you planning to watch at least some of the sporting events in this years Summer Olympics?68%74%75%76%67%68%74%71%62%Total MarketHispani

6、csAfrican AmericansAsiansN.H.WhitesGen Z18-26Millennials 27-42Gen X 43-58Boomers 59-77(n=1,550)(n=500)(n=250)(n=250)(n=500)(n=242)(n=472)(n=440)(n=343)Which of these recent international sporting events did you watch at least some of the time when they took place?6Arrows indicate significant differe