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1、2024 US Manufacturers Digital Commerce Benchmarking StudyAnalysis of digital maturity and go-to-market strategies for consumer brands and industrial manufacturers Research by Sponsored by Ntarainriver02Executive summary B2B omnichannel enters full swingNearly 50%of industrial product manufacturers a

2、nd 68%of consumer product brands sell through three or more channels.Both types of companies must provide a rich shopping experience to their customers across a variety of channelseach with different requirements.Budgets mirror boost in optimismDespite headwinds,both industrial manufacturers and con

3、sumer brands expect increased budgets and improved performance in 2024.Only 4%of respondents expect a decline in performance this year and only 19%are working with less funding compared to last year.Product software upgrades anticipated in the next 1-5 yearsEcommerce tops the list,with 41%of consume

4、r brands and 39%of industrial manufacturers planning upgrades.ERP is next in line for both groups,followed closely by CRM.Several respondents(18-25%)also plan to upgrade CMS,PIM,and DAM.PIM and DAM adoption frequently centers around efficiencyRespondents reported that the primary drivers for selecti

5、ng or upgrading PIM include creating a single source of truth for all product data(70%)and organization of product data(50%).For DAM,the primary drivers reported were centralized assets(62%),organization of media(40%),and process efficiency(37%).Companies targeting PIM and DAM for growth see increas

6、ed revenues YoYWhen overlaid with public financial data,our findings suggest that companies that selected or upgraded PIM and DAM for top-line growth reasons saw consistent revenue increases year-over-year.02Who is Ntara?Ntara is a that specializes in product experience management(PXM).To us,PXM inc