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1、B2B Survey Report 2024Discover the shifting trends within the B2B landscape-and how your organization can prepare today.IntroductionEach countrys sample was representative of persons aged 18+based on gender,age andcountry region.This 15 minute online survey was carried out online via a CAWI system(C

2、omputer Assisted Web Interview),with fieldwork conducted from 04/25/2024 to 05/17/2024.3Gem conducted the survey.Akeneo commissioned 3Gem Research to survey 650 B2B professionals from 4 countries:United States,United Kingdom,France,and Germany.The future can often be daunting,especially when the pro

3、cesses and technologies that have been the backbone of your organization for generations are called into question.Change is never easy,and the uncertainty it brings can feel overwhelming.To better understand the challenges and opportunities that lie ahead for B2B organizations,we conducted a compreh

4、ensive survey targeting industry leaders and decision-makers in the B2B industry.What we found was that,while a significant number of these leaders recognize the importance of evolving and adapting to new technologies and processes in order to build sustainable growth,there is still a palpable sense

5、 of hesitation.Nearly half of all B2B organizations recognize that the old way of working is no longer enough,but they dont have the in-house skills or resources to effectively evolve.Many are uncertain about how to embark on this journey of transformation or are fearful of the risks involved.Given

6、the significant investment and strategic shifts required,its easy to understand why;yet,the data clearly indicates that those who have begun to embrace the future are already reaping the benefits.Despite the fear of change,the willingness to explore new opportunities is there;the challenge lies in p