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1、IZEA INSIGHTS SPECIAL REPORTJune 20242024 UK Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.UK EDITIONWe surveyed over 1,000 UK-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sex.BACKGROUNDOffer valuable

2、 insights for our partners overseeing the promotion of products and services across digital platforms.Provide education and support to decision-makers who must stay updated on trends in social media and the Creator Economy for effective business operations.Assist all parties in understanding the evo

3、lving dynamics of social media preferences and influencer reach,guiding them on effective ways to engage with consumers.GOALSSAMPLE POPULATIONUK SOCIAL MEDIA USERS1,024 RespondentsAll respondents were required to have an internet connection and be a social media user in order to participate in the s

4、urvey.GEOGRAPHYDATA GATHEREDTOUnited KingdomGEOGRAPHYDATA GATHERED5/16/245/17/240%5%10%15%20%25%30%35%40%18-2930-4445-606017%35%29%20%SEX0%10%20%30%40%50%60%MaleFemale57.0%43.0%AGEOur findings in this report reveal significant trends in influencer marketing and social media usage in the United Kingd

5、om.Facebook remains the most widely used platform,while TikTok sees high engagement among younger users.Content creation is dominated by short-form visual content,with a growing trend toward AI-assisted production.Trust in influencer recommendations is bolstered by authenticity,transparency,and enga

6、gement,driving consumer behaviour and purchase decisions.The appeal of becoming a social media influencer is strong,particularly among younger demographics,with many willing to monetize their influence.Social shopping features are widely accepted,and influencer advertising is more effective than tra