Interb英图博略：2024全球最佳品牌排行榜-揭示品牌增值“隐性成本”（英文版）（33页）.pdf

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1、What a quarter of a century of Best Global Brands teaches us about the future of business.20002005What a quarter of a century of Best Global Brands teaches us about the future of business.32+I+Best Global Brands2010200554+I+Best Global Brand2015202076+I+Best Global Brands8+I+Best Global Brands20249W

2、elcome to the 25th edition of Interbrands Best Global Brands ranking and report.This is a historic milestone,as we celebrate the worlds most extensive longitudinal study on the role that brand plays in driving revenue and creating market value.In defining the process for brand valuation,our teams at

3、 Interbrand shifted the market understanding of brand strategy,brand management and the role a brand plays in driving growth.We knowand can provethat when a brand is treated as a strategic asset,it has the potential to drive new forms of exponential growth.1110+I+Best Global Brands25 years of Best G

4、lobal Brands data has many stories to tell.For so many of us,the year 2000 feels incredibly recent.But we cannot understate or underestimate the scale of change we have experienced.Over the past 25 years,185 brands have been featured in our prestigious ranking.85 have disappeared over timeincluding

5、household names like Kodak,Heinz,Nokia and AOL that were once synonymous with daily life.Just 35 brands have remained in the Best Global Brands table over time,and only two have remained in the Top 10:Microsoft and Coca-Cola.When we started analyzing and documenting the worlds most valuable brands a

6、t the turn of the Millennium,7%of the global population had regular access to an internet connection.The best-selling mobile handset was the Nokia 3310and the most anticipated handset feature was a game called Snake.Amazon had been listed on the NASDAQ for 3 years.Google would have to wait another 4