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1、Reinvention in an era of permacrisisNavigating disruption to drive valueCFO Forward Study:2024 EditionThe 8th edition of our global CFO researchIn an era of accelerating disruption and volatility,companies are embracing reinvention and turning to their CFOs to chart a path forward.To meet the moment

2、,CFOs need to lead by example.This means transforming their finance function to better support the organizations reinvention and growth ambitions.Reinvention in an era of permacrisis is the theme of the eighth edition of our global CFO research.We surveyed over 1,400 CFOs and senior finance leaders

3、from organizations with revenues of more than 1 billion USD across 16 industries and 14 countries.We also conducted in-depth interviews with 01020304Use a North Star strategy for value creationMove generative AI from the playground of experimentation to the companys digital coreAccelerate reinventio

4、n with technology+data+peopleUse collaboration to unlock the multiplier effect of reinvention20 forward-thinking CFOs.Their insights shed light on how CFOs can create greater enterprise value through reinvention.The research also revealed four actions that they can take to unlock business value from

5、 disruption and future-proof their organizations.2Reinvention in an era of permacrisis|CFO Forward Study:2024 Edition“We operate in a highly disruptive industry and thrive in this environment.Weve helped change the way people get rides and are now shaking up banking.Were even changing how people get

6、 goods and services quickly.At the moment,our main focus is to expand the accessibility of our services and deepen engagement with our ecosystem.We will look for opportunities to disrupt the market in ways that drive sustainable growth for the business.”Peter OeyChief Financial OfficerGrab3Reinventi