Dun&BradStreet：数据的过去、现在和未来（英文版）(14页).pdf

1、The Past, Present, and Future of Data The Past, Present, and Future of Data | 2 CONTENTS Introduction . 3 The Past: Realizing the Value of Data . 4 The Present: Perfecting the Basics . 8 The Future: Scoping Datas True Potential .11 Conclusion .13 The Past, Present, and Future of Data | 3 Introductio

2、n The importance of data to the business world has grown enormously in the past decade. According to some estimates, weve gone from a global datasphere of two zettabytes in 2010 to an estimated 41 zettabytes in 2019, although arguably its now impossible to even measure the volume and rate at which d

3、ata is being generated, with no end in sight. The creation and use of data has become central to our lives. Whether its the algorithm that selects the most relevant news stories for us when we wake up or the app that calculates the most efficient way to that crucial meeting, data is everywhere, info

4、rming what we see and what we do. For Dun validating potential customers, suppliers and partners; or ensuring the businesss compliance with regulations. Three fifths (61%) similarly agree that data has enabled a more holistic view of their business relationships. The prevailing focus for businesses

5、has been the customer, and the use of data to both find new prospects and better serve those already won. Nearly two thirds of respondents (63%) agree that data has helped to improve the service they provide to customers, with the same proportion agreeing that data has helped to identify new opportu

6、nities for growth. This customer-centricity is mirrored when leaders consider their biggest challenge. Over the last decade, 29% of business leaders cited finding new customers and prospects as their biggest challenge. Organizational ambiguity: Who owns data management? A key question over the past