SEO Monitor：SEO预测调查报告（英文版）(13页).pdf

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1、 The challenge of proving the value of SEO Introduction We now live in a digital-fi rst world, which has had a transformative impact on the way we live and work. Nowadays if a business is not visible online, its essentially hidden from a huge portion of invaluable stakeholders; whether these be pros

2、pective clients, customers or even potential investors. This increasing need for online visibility naturally correlates with SEO having taken on an ever-greater signifi cance in the marketing mix and, subsequently, businesses are only likely to invest more in the fi eld as time goes on. However, thi

3、s increased investment also brings more scrutiny and greater pressure for SEO professionals to prove the ROI of what they do - demonstrating clearly how SEO aligns with current and future business goals. Forecasting can be invaluable for this, allowing marketers and their clients to accurately predi

4、ct organic sessions, orders and revenue over a defi ned period, thus going a long way towards demonstrating the value of investing in SEO. However, this accuracy depends upon the data and information available, as well as the tools available to process them. As it stands, too many may still rely upo

5、n standard linear regression tools such as Microsoft Excel for forecasting purposes, which are often not fi t-for-purpose, out-of-date and woefully inadequate for handling big data. In this report, we will explore the current landscape of SEO forecasting, the issues currently holding SEOs and market

6、ers back, and the additional support the industry needs in order to forecast to the level of detail required to keep up with a progressively more demanding business landscape. Cosmin Negrescu, CEO and founder of SEOMonitor https:/ / https:/ / SEOmonitor About us SEOmonitor, launched in 2013, is a le