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1、Insights on Singles Car Market(2024)Yiche Research InstituteThe Force Behind the Rise of the Xiaomi EVAuthorsDirector/Chief AIndustry AIndustry ALijun ZhouYing GaoBenya ShiVisual DQiang ZhangMarried Car MarketSingles Car MarketSingle0MarriedSingles car market:vehicle segment composed of unmarriedcar

2、 buyersChinas singles car market has gone through significant changes in recent years:more and more younger consumers are buying cars earlier in their lives.Rather than buying when they get married after working for a few years,they are now buying as soon as they start working when they are still si

3、ngle.This is driving up the scale of the singles car market;singles car buyers are also becoming older with higher education levels,which is driving up the value of the that marketThough many carmakers have launched brands that are distinctive,which will drive up research value of the singles car ma

4、rket that are more friendly to these types of brands,most of these carmakers did not launch these brands with the singles buyers in mind.This makes the urgency to research and understand the singles car market all that greater;The research data presented in YRIs 2024 China PV user insights series is

5、 primarily based on YRI online research with a sample size of more than 60,000 in 2023,as well as on Yiche Big Data and YRI offline research with a sample size of more than 10,000 in 2023.Singles Car Market Schematic-5%0%5%10%15%20%25%30%01002003004005002014201520162017201820192020202120222023Over t

6、he past decade or so,the singles population in China has risen significantly as more and more people go into marriage and have kids much later in their lives,housing prices continue to rise,college graduates continue to baloon,working over time become more common and wedding gift values continue to