globalwebindex：运动媒体的未来（英文版）(26页).pdf

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1、INSIGHT REPORT Q1 2019 GlobalWebIndexs Insight report on the latest trends in sport and media Sports Media Landscape ContentsIntroduction Key Insights 03 Sports 16-24s watch an average of 2.4, compared to 1.2 sports for 55-64s. Soccer is the most watched sport on both broadcast and online TV, by som

2、e margin. Just under half of all global respondents say they regularly watch soccer on broadcast TV, and a third watch it online TV. For 16-24s, the difference between broadcast and online TV engagement is greatly reduced across each sport. The UEFA Champions League is the most watched annual sporti

3、ng event globally, with 15% of global respondents saying they regularly watch on broadcast TV and 10% watching online TV. The National Basketball Association (NBA) can also boast an impressive draw, with the highest engagement online with any annual event or competition. There is significant engagem

4、ent in APAC where 14% of respondents say they regularly watch the competition online TV. Womens football has entered a new age, thanks to developments in media coverage. Looking at the breakdown of watchers of the Womens World Cup specifically, its fanbase does not just consist of females. In genera

5、l, its a fairly even split between men (53%) and women (47%). Among younger age groups, the audience profile tends to skew towards females slightly. Traditional television distributors see the esports expansion as an opportunity to break into esports content and the lucrative advertising revenue aro

6、und gaming leagues. But is there an appetite from esports fans, given that they are largely entrenched in online streaming sites like Twitch? While esports fans watch the same number of sports on broadcast TV as sports fans, they are well ahead in the number of sports watched online TV. Watching or