普华永道：2019-2023年娱乐及媒体行业展望（英文版）(20页）.pdf

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1、Subscribe now Perspectives from the Global Entertainment device ownership is set to rise at a 38.1% CAGR to hit 440mn devices globally in 2023. In early 2019, Apple debuted its HomePod device in China, becoming the first of the large US-based smart speaker companies to launch a product there and the

2、 only firm offering a voice assistant in Mandarin. Although the US was the largest market for smart speakers in 2018, it is likely to be overtaken by China in 2021, which will be home to 156mn devices by the end of the Outlook forecast period in 2023. As they proliferate, smart speakers will become

3、the conduit through which the burgeoning industry of voice-related media podcasts, music, news and ads will be pulled by individuals or pushed by companies to audiences of one. and input devices give way to voice The proliferation of this hardware will make voice one of the new frontiers for competi

4、tion. Media experiences activated by voice will be more active and personal. Spoken language is intuitive and interactive, brings humans closer to machines and is couched in personal terms. Its not uncommon for people to thank their smart speaker for delivering their favourite content something that

5、 doesnt happen with mobile devices. If they havent done so already, businesses need to start thinking about a voice strategy. The final piece in the jigsaw puzzle of personalised media will be the rollout of 5G the revolutionary next generation of cellular mobile communications technology. Well take

6、 a closer look at 5Gs impacts when we zero in on new technologies, on page 13. Suffice it to say that with the smartphone already established as the worlds most popular way to access the Internet, the advent of 5G will provide another fillip for personalised media consumption. In effect, 5G will est