奥迪：自动驾驶用户调研报告（英文版）(52页).pdf

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1、THE PULSE OF AUTONOMOUS DRIVING An international user typology and an emotional landscape of autonomous driving CONTENTS Foreword by Dr. Luciano Floridi 04 Executive Summary 06 Methodology 08 HUMAN READINESS INDEX 11 EMOTIONAL LANDSCAPE 15 USER TYPOLOGY 31 CONCLUSION 45 49 Imprint 51 Initiative it i

2、s a necessary step for any policy- and law-making decision, as well R 18-59 years in South Korea). Internet penetration in China is lower; the results in that country are therefore representative of an urban, prosperous and connected population. Another factor is that the maximum age of the responde

3、nts in China is 54, and the education distribution is characterized by well-educated respondents. The higher propor- tion of younger and well-educated respondents may have infmuenced the survey results. Additionally the local automotive experts at Ipsos, who are involved on a daily basis in internat

4、ional market research related to mobility, carried out a cultural check in the nine countries of the survey. They examined the study results in the context of societal, statutory and other characteristics of these countries. Non-confjdential studies of a similar type and research-on-research investi

5、gati- ons were also taken into account, thus ensuring a difgerentiated view of the study results. METHODOLOGY For the development of user typology, relevant variables for attitude to autonomous driving were fjrst identifjed by a random forest driver analysis, and then a fjve-cluster approach based o

6、n a statis- tical analysis was chosen.3 The sinus meta milieus4 served to identify the respondents value orien- tation and lifestyles. On the basis of a standard- ized statement allocation, the respondents were allocated to one of the nine sinus meta milieus. As an international version of the sinus