YouGov：2020年流媒体服务报告（英文版）(16页).pdf

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1、How the smartest marketers are tapping into streaming to grow their brands. Think beyond linear. Think Connected TV. 3 Introduction Premium and live content migrates to streaming Audiences shift to streaming An opportunity for advertisers Best-in-class marketers are already committed 7 Connected TVs

2、 Power: What Brands Gain Targeting Frequency Efficient cost Optimize and measure to business outcomes 10 Evolving the Traditional TV-Buying Approach Committed spend and flexible spend Live programming 13 The New KPIs 14 Key Takeaways Table of Contents 2 | The Trade Desk Introduction Premium and live

3、 content migrates to streaming Were in a new golden era of television. As more customers replace their traditional analog TVs with internet-enabled smart TVs and streaming devices, the living room has arrived into the digital age. These devices are enabling content producers both legacy networks and

4、 new digital-first entrants to create premium, on-demand, streaming content. And its some of the best television ever produced. In the beginning of the streaming era, early networks charged a small fee to viewers for access to their content. But over time, those fees have grown as that content has b

5、ecome fragmented across several different services. As a result, content producers are faced with a burning question: How do we continue to create high-quality content and drive subscriber retention and growth? The emerging answer is the seamless monetization of content through real-time programmati

6、c advertising. Connected TV offers the ability to link this premium content to demand from advertisers who need to maintain brand reach and relevance, as the audience of their primary channel of advertising linear TV continues to shrink. Audiences shift to streaming How users watch content on TV may