《MiQ：2024 Advanced TV 全球报告 - 屏幕背后：广告主如何与消费者步调一致（17页）.pdf》由会员分享，可在线阅读，更多相关《MiQ：2024 Advanced TV 全球报告 - 屏幕背后：广告主如何与消费者步调一致（17页）.pdf（17页珍藏版）》请在三个皮匠报告上搜索。

1、WEAREMiQ.COM?ADVANCED TV 3THE BIG TRENDS 2 2?5?Advanced TV?0406142026?3?MiQ?Sapio?7,000?1,100?MiQ?7,650?14?MiQ?6.4?6,000?ACR?312345?OTT?CTV?5?MiQ?MiQ?Advanced Television?ATV?22%?Advanced TV?Advanced TV?4?ADVANCED TV?Advanced TV?MiQ?21345?2?53?22%?Cord Trimmer?Cord Cutters?Cord Nevers?75%?7 6?9?45%?1

2、8?44?57%?45?27%?8?82%82%68%37%37%44%51%60%?10?4?5%?5%?15?11?11?MiQ?CRM?18-44?57%?65%?YouTube?13 12?3145?Advanced TV?2024?81%?87%?2?2024?15?12?MiQ x SAPIO?64%67%81%76%87%78%78%79%14?2024?16?47%43%47%47%59%37%55%63%?12-24?MiQ x SAPIO?17?27%19%29%22%3%?(29%?)?(26%?)?(24%?)?29%?MiQ x SAPIO?16?19THE BIG

3、TRENDS 18?19 18?2021?30%?42%?60%?19 21THE BIG TRENDS 20?74%54%67%52%53%42%40%45%38%46%31%43%36%40%23%13%55%23%56%34%31%33%44%45%40%37%64%50%35%29%31%20%67%42%33%43%43%40%37%45%50%44%50%43%43%33%46%35%?MiQ x SAPIO?74%?67%?50%?20 21?29%?23 22?53%?51%?MIQ?MiQ?23?251?ATV?81%?ATV?MiQ?244135?5?2 24?ATV?5?25?5?2?ATV?MiQ?26?3?27?5?284?25%?295?MiQ?5?5134?Advanced TV?2 30 30?ATV?ATV?ATV?DSP?31?ATV?WITH?32 32?MiQ?ATV?MiQ?MiQ?MiQ?12?33?MiQ?MiQ?MiQ?ATV?ATV?