WBD：英国在线零售的转折点（英文版）.pdf

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1、The Digital Tipping Point 2019 Retail Report Forewords Executive Summary Introduction The tipping point The digital revolution: past, present and future 1. Customer Journey evolution 2. The evolution of online 3. Importance of age for category penetration 4. Increased pace and spend of online 5. Inc

2、reasing significance of Gen Z and millennials 6. Faster, cheaper in-home deliveries 7. Fewer stores drives consumers online 8. Better connectivity and more powerful devices 9. New retail business models 10. The rise of AI Risks to a digital future Conclusion Contents 1 2 4 6 8 8 12 13 14 16 17 18 19

3、 20 21 22 24 2019 Retail report1 Its no exaggeration to say that the retail industry is undergoing a period of unprecedented change. Despite concurrent waves of political and economic upheaval in our midst, our work with retailers suggest this is a mere distraction from the seismic structural shifts

4、 reshaping the retail landscape. The obliteration of analogue consumerism over the previous decade has been fuelled by the rapid and ongoing transition towards online, the growing importance of experiences and heightened consumer expectations. Cumulatively, these powerful factors have unveiled a ver

5、y disruptive digital age. New and emerging technologies will empower further online growth as artificial intelligence and 5G dovetail to enhance retailers capabilities for speedier and cheaper online fulfilment, including in-home delivery. Meanwhile, innovative new retail business models will emerge

6、. Subscriptions, auto-replenishment and fewer (but more experiential) stores will drive online sales to heights where online will become the largest channel within the next 10 years. Successful retailers have always had to reinvent themselves to stay relevant. However, the pace of change will inevit