CommBank：在线市场的兴起（英文版）(30页).pdf

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1、CommBank Retail Insights. Edition 8 CommBank Retail Insights Report Edition 8 Contents Key insights3 Foreword4 The retail landscape5 Online marketplaces6 State by state view7 The rise of online marketplaces8 Adapting to consumer-led change9 Which marketplaces are the most popular?10 Online marketpla

2、ces are changing shoppers behaviour11 Consumers shop marketplaces differently12 The products and attributes that appeal to shoppers13 Online marketplaces the retailer perspective14 Why half of Australian retailers use marketplaces15 Online marketplaces opportunity or threat?16 Aligning with consumer

3、s17 The effectiveness of online marketplaces in retailers eyes18 Expert view: Standing out from the crowd on online marketplaces19 Western versus Asian marketplaces21 Consumers use of Asian online marketplaces22 Retailers use of Asian online marketplaces23 Sector view: Outlook and marketplace usage2

4、4 Food & Liquor25 Take-away Food services26 Clothing & Footwear27 Homewares & Hardware28 Other Retail29 Talk to us30 2 CommBank Retail Insights Report Edition 8 Key insights Online marketplaces a tectonic shift In this edition of Retail Insights, we explore consumers increasing use of online marketp

5、laces and the opportunities for retailers to realign their strategies to connect with the right shoppers. 3 Key insights There has been a fundamental shift in the behaviour of Australian consumers. Today, shoppers indicate that almost a third of all purchases are made online, and the overwhelming ma

6、jority (97%) of digital shoppers are now using online marketplaces. More than two of every five purchases they make online go through an online marketplace, and they use an average of six marketplaces. While eBays launch in 1999 marked the advent of online marketplaces in Australia, usage among both