《尼尔森IQ：快消市场进入重塑期全渠道布局智胜消费重启时代（2023）（19页）.pdf》由会员分享，可在线阅读，更多相关《尼尔森IQ：快消市场进入重塑期全渠道布局智胜消费重启时代（2023）（19页）.pdf（19页珍藏版）》请在三个皮匠报告上搜索。

1、 2023 Nielsen Consumer LLC.All Rights Reserved.知机识变知机识变 智胜全新格局智胜全新格局尼尔森尼尔森IQ 中国零售论坛中国零售论坛 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.精准把握消费者分层需求Precise target for differentiated demand激发下线市场需求，重塑品牌心智Re-evaluate rural market consumption pattern,localiz

2、ed your RTM strategies撬动消费者情绪价值，构建品牌与消费者信任链接Provide emotional value to build connection with consumers以消费场景为基准的产品创新Consumption scene as innovation baseline以“可持续理念”进行产品创新Innovation on“sustainable”products拥抱人工智能，消费者参与品牌产品共创Embrace AI technology,building the products and brands with consumers把握品类特性和平台属

3、性，构建电商矩阵Capture category and platform attributes to construct eCommerce ecosystem实体零售重塑，进行精细化和差异化运营Operation Differentiation全渠道融合，把握消费者多样化需求Omni channel integrationSustainable Innovation Channel integration渠道融合渠道融合可持续的产品创新可持续的产品创新以消费者为中心以消费者为中心Consumer Centriccontinuous tracks the market in innovati

4、ve way and provide the Full ViewTM 2023 Nielsen Consumer LLC.All Rights Reserved.缅甸MyanmarMAT:+67.6%YTD:+50.2%越南VietnamMAT:+15.6%YTD:+5.4%泰国ThailandMAT:+10.5%YTD:+8.1%菲律宾PhilippinesMAT:+15.0%YTD:+16.1%印度尼西亚IndonesiaMAT:+6.2%YTD:+2.5%印度IndiaMAT:+9.8%YTD:+11.2%澳大利亚AustraliaMAT:+7.3%YTD:+8.4%新西兰New Zea

5、landMAT:+5.4%YTD:+9.2%韩国KoreaMAT:+0.9%YTD:+0.0%新加坡SingaporeMAT:+0.1%YTD:+0.7%中国内地China MainlandMAT:+0.9%YTD:+1.9%马来西亚MalaysiaMAT:+8.9%YTD:+8.7%亚太快消市场全渠道销额增速%APAC Market OMNI Value%Growth中国内地快速消费品稳步复苏+4.2%23Q2 vs 22Q2FMCG of China Mainland deliver positive recovery,+4.2%in 2023 Q2 vs YA亚太地区快速消费品全渠道增长

6、率APAC OMNI GROWTH%+4.0%2023上半年对比2022上半年 YTD+4.3%滚动年度2306对比2206 MAT数据来源：尼尔森IQ零售研究更新至2306Data Source:NIQ Retail Measurement Services,updated till 23063 2023 Nielsen Consumer LLC.All Rights Reserved.60%65%70%75%80%85%90%95%100%105%110%2019Q42020Q12020Q22020Q32020Q42021Q12021Q22021Q32021Q42022Q12022Q220