Sensor Tower：2023年模拟手游市场洞察报告（28页）.pdf

1、2023?2023?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?/?2023?App Store?Google Play?2 2023 Sensor Tower Inc.-All Rights Reserved?3?-?:Farming Simulator?,Hotel Hideaway:Virtual World?/?-?:Infinite Flight Simulator,Truck Simulator:Ultimate?-?:Township,Hay Day?-?:Harry Potter:Hogwarts Mystery

2、,Animal Crossing:Pocket Camp?-?:Cooking Diary Restaurant Game,Cooking Fever:Restaurant Game?-?:Roblox,Minecraft?-?:Dragon City Mobile,Monster Legends:Collect them!2023 Sensor Tower Inc.-All Rights Reserved?/?Frozen City?目录4?2023 Sensor Tower Inc.-All Rights Reserved5?2023 Sensor Tower Inc.-All Right

3、s Reserved60?20?40?60?80?Jan-JulApple StoreGoogle Play全球模拟手游下载量年度趋势 2020?73%?69?2021?2022?68?2023?1-7?35?85%?Google Play?68?Sensor Tower?App Store?Google Play?Google Play?2023?7?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved7全球模拟手游内购收入年度趋势 2021?49?2022?45?Apple Store?61%?2023?1-7?27?2019?7

4、2%?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?7?:Sensor Tower?45?0?20?40?60?Jan-JulApple StoreGoogle Play 2023 Sensor Tower Inc.-All Rights Reserved82023年1-7月 模拟手游下载量与内购收入份额-按市场分布?2023?1-7?43%?23%?21%?好?18%?16%?下载量其他16%美国8%东南亚16%印度18%拉丁美洲21%欧洲21%内购收入其他22%韩国4%日本8%欧洲23%美国43%?Sensor Tower?App St

5、ore?Google Play?Google Play?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?7?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved92023?1-7?Piano Kids?Makeover salon?创?10?/?2023?1-7?7?创?Extreme Car Driving Simulator?Sensor Tower?App Store?Google Play?Google Play?2023?7?:Sensor Tower?2023年1-7月

6、全球模拟手游子分类下载量及代表游戏模拟器驾驶/飞行模拟器沙盒模拟经营时间管理冒险喂养06亿12亿?Good Pizza,Great PizzaTAPBLAZEPK XDFluvsiesTutoTOONSPiano KidsExtreme Car Driving SimulatorExtreme Car Driving SimulatoBurger Please!RobloxRoblox CorporationOrange Studios GamesSupercentAfterverse Games 2023 Sensor Tower Inc.-All Rights Reserved102023