Vidyard & Demand Metric：2023年虚拟销售现状报告（英文版）（46页）.pdf

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1、The State of Virtual SellingThe State of Sales&Virtual Selling1The State of Sales&Virtual SellingSales organizations have successfully adopted and embraced virtual selling in the past few years.There was a massive shift in how we sell and buy,and in many ways,buying and selling got easier.Will the f

2、uture be as bright?Uncertainty in the economy,coupled with difficulty connecting with buyers,may challenge how we sell yet again.The sales process has become increasingly complex.Sellers who work remotely or who can no longer travel to meet prospective clients are desperate for new and creative ways

3、 to engage with their target audiences.As a direct result of the move to virtual selling,year over year,video has become one of the most important and widely adopted channels for sales outreach.Vidyard and Demand Metric recently partnered to understand how the sales landscape is evolving,how video m

4、essaging is leveraged throughout the sales process,and what its impact is on the sales teams results.The following report summarizes the results of this years survey and shares insights from over 700 study participants.For more detail on the survey and its participants,please refer to the Methodolog

5、y section.Table of Content03.05.13.17.29.38.42.Key FindingsVirtual Selling OverviewSales Cadences and TechnologiesCustom-Recorded Video Adoption and Use CasesCustom-Recorded Video PerformanceAction PlanMethodology2The State of Sales&Virtual SellingKey FindingsSales pros prefer remote and hybrid work

6、Over 90%of sales pros report that their team is fully remote or works from the office part-time,and nearly all(96%)want to continue working this way.The sales landscape is getting more complexMost sales pros report that its getting harder to reach buyers,sales cycles are getting longer,more touches