亿欧智库：2019中国新消费品牌研究报告（65页）（景略咨询）.pdf

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1、Chinas New Consumer Brand Report 2019 reaching 14% is a deep aging society; exceeding 21% is a super aging society. China is expected to become a deep aging society by 2021 and the population will continue greying. By 2050, over one third of the population will be people over 60 years old. 050,00010

2、0,000150,000 050,000100,000150,000 0-4 10-14 20-24 30-34 40-44 50-54 60-64 70-74 80-84 90-94 100 2050 Source: National Bureau of Statistics EqualO 2015 Exhibit 5: 2015 later the downward trend of birthrate will be sustained and the number of the newborn will fall under Third, most skewed sex ratio g

3、enerates more singles The traditional preference for boys in China has encouraged selective abortions with the result of a serious imbalance of sex at birth. The ratio peaked in 2004 when every 100 girls were born for 121 boys. Though the imbalance declined after, the sex ratio stands over 1.1, high

4、 than the normal range from 1.02 to 1.07. But that might not be the whole picture. Due to the one-child policy, some families who had a girl may hide her from the authorities, only to be included later when she grew older. Therefore, the skewed sex ratio caused 30 to 40 million more males than femal

5、es at marriage age. With this discrepancy, plus the millennials no-rush attitude towards marriage, the number of single people in China reached 240 million in 2018 or triple the population of the UK. 2019 Chinas New Consumer Brand Report 2) a supportive policy environment and active investments in l

6、eading-edge technologies; and 3) the transition of domestic companies from copier to innovator. While technologies will affect the consumption value chain from production to distribution, retail and finally to consumption, we focus on the consumer end in this report. Below shows how technological ap