凯度：2019年联网汽车报告(英文版)(15页).PDF

1、Connected cars. Disconnected owners. Four opportunities to engage drivers. 8,500 interviews 20+ leading car brands 13 countries 1 insightful study The billion-dollar question Auto brands have invested and continue to spend billions developing connected car features in an attempt to gain competitive

2、advantage. But is this money well spent? Is the investment paying off? Thats a question we wanted to answer. Turning insights into opportunity We conducted a new study to explore the attitudes and purchase behaviour of more than 8,500 connected car owners across Europe, North America and China. What

3、 we discovered was both a startling picture of consumer indifference and a huge opportunity for growth. Failed connection 47% of connected car ownersdont even know that the featuresthey have mean it is classed as a connected car. We uncovered a sizeable disconnect between connected car owners and th

4、e benefits of using the technology. Many were unaware of its existence. Others didnt trust it, while a significantnumber failed to see how it could benefit their everyday lives. We discovered remarkably different attitudes and results in China. Real-world opportunity We identified the need to relate

5、 connected car technology from the digital world into the lives of consumers in the real-world at key moments in the driving experience. How does it work and how will it benefit me? are the questions auto brands must answer. There are four key areas manufacturers should be addressing to engage drive

6、rs with the tech in the cars they make. Its a great opportunity to gain competitive advantage by being among the first to rectify an industry-wide weakness. The relevance of relevance 1 Keep it real Our study identified the key purchasing considerations of new or nearly new cars.Safety (47%) and fue