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1、The State of Influencer Marketing2 0 2 31IndexNotable HighlightsSurvey MethodologyInfluencer Marketing Expected to Grow to be Worth$21.1 Billion in 2023Sizeable Increase in Content in Recent Years,But Rate SlowingAn Increasing Majority Have a Standalone Budget for Content Marketing63%of Respondents

2、Feeling the Impact Of 2023s Macroeconomic WoesThe Vast Majority of Respondents Still Believe Influencer Marketing to be Effective,Though There is More Negative Thinking Than PreviouslyMore Than 80%of Our Respondents Intend to Dedicate a Budget to Influencer Marketing in 202367%of Respondents Intend

3、to Increase Their Influencer Marketing Spend in 202323%of Respondents Intend to Spend More Than 40%of Their Marketing Budget on Influencer MarketingAlthough Most Brands Spend Less Than$50K on Influencer Marketing,More Than 11%Spend Over$500K.Firms Value Working with Influencers They Know689101011111

4、2131415162More Than 60%Plan to Use AI or ML in Their Influencer CampaignsThe Main Purpose of AI/ML Will be for Influencer IdentificationTikTok Still Expected to Deliver the Best ROI for Short-Form VideoStrong Preference for Smaller InfluencersMore Brands Now Pay Influencers Than Give Them Free Produ

5、ct SamplesMajor Change in Payment System This Year:More Than Half of Payments to Influencers are Made as a Percentage of SalePayPal is Marginally the Most Popular Way to Pay influencers,However,Other Methods Are Almost as CommonNearly 75%of Brands Track Sales from Influencer CampaignsEmail Addresses

6、 and Referral Links are the Most Popular Ways to Attract Sales80%+Recognize the High Quality of Customers from Influencer Marketing Campaigns60%of Respondents Have Used Virtual Influencers71%+Measure the ROI on Their Influencer MarketingThe Most Common Measure of Influencer Marketing Success is View