从消费者的视角重新思考对你更有益：谷歌和TikTok趋势揭示了食品的未来.pdf

1、WHAT GOOGLE,TIKTOK,AND INSTAGRAM TRENDS REVEAL ABOUT THE FUTURE OF WELLNESS FOODRE-THINKING BETTER-FOR-YOU THROUGH THE EYES OF CONSUMERS:SPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the persona

2、of who they want to be,not necessarily reflecting their actual behaviour.Google Search,a“digital truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study,search is a strong

3、indicator of future sales.PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS2WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from Google,TikTok and Instagram to show how popular a category or trend is.For example,looking at the graph on the right,the t

4、rend for“Matcha”in the US grew by 148.7%over the past year.The index measures how“Matcha”compares to all other food and beverage trends on TikTok,Instagram and Google.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index for“Matcha”f

5、or Google Searches,TikTok Views&Instagram Views in the US.LIFESTYLE AND DIET TRENDS4High Protein Diet:+82.9M YoYTop Trends by GrowthWhole Food Diet:+230.3%YoYLow Histamine Diet:+80.9%YoYCarnivore Diet:+50.1%YoYCarnivore Diet:+33.4M YoYLow Calorie Diet:+10.1M YoYLIFESTYLE&WELLNESS DIETSTop Trends by

6、IncreaseCLUSTER INCLUDEDSustained Riser,Seasonal Riser,Rising StarWILL IT LAST?Likely&Very LikelyHOW BIG IS THIS TREND?Medium,High,and Very High PopularityCLUSTER INCLUDED5Source:Popularity Index:Google Search+TikTok Views from Sep 22,2024 to Sep 21,2025 vs.Sep 24,2023 to Sep 22,20246+230.3%POPULARI