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1、February 2026$300 Billion Connected CommerceHow clicks and bricks are defining the future of Indias E-commerce$300 Billion Connected Commerce-How clicks and bricks are defining the future of Indias E-commerce02About BCGBoston Consulting Group partners with leaders in business and society to tackle t

2、heir most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainabl

3、e competitive advantage,and drive positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corpo

4、rate and digital ventures.We work in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.$300 Billion Connected Commerce-How clicks and bricks are defin

5、ing the future of Indias E-commerce03Forewordsearch our products.E-commerce is redefining how India shops,with online and offline now functioning as complementary channels in consumer journeys.Shoppers fluidly navigate between screens and stores,research online,buy offline,and vice versa,based on co

6、nvenience,needs,and trust.The digital landscape itself is evolving rapidly with formats like quick commerce and social commerce gaining ground.Inevitably,this is expanding the role of e-commerce in a consumers journey and how its serves for everyday utility.This report is focused on Indias B2C e-com