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1、NOVEMBER 2022What to Expect from Black Friday Amid the Cost-of-Living CrisisSix key insights on the 2022 Black Friday shopping season to be aware ofSource:BCG Black Friday Consumer Sentiment Survey,October 2022(N=9,207 across Australia,Austria,France,Germany,Italy,Spain,Switzerland,the UK,and the US

2、).Numbers may be rounded and weighted by population.Consumer sentimentSentiment is muted as the war in Ukraine continues and consumers are anxious about its economic impactAttitude toward Black FridayBlack Friday remains an integral part of the shopping calendar;two-thirds of consumers plan to shop

3、this yearExpected spendingAs many consumers are already using savings on everyday essentials and need to eye their budget,average spending is expected to decrease by 9%to 18%across countries,except the USCategory preferencesYear-end holiday gift shopping is happening early this year,as 95%intend to

4、use Black Friday for gift shopping;fashion,electronics,toys are most hunted,while travel is expected to see the biggest gainsChannel dynamicsOnline-only shopping is losing ground to omnichannel as the in-store experience remains relevant;only marketplaces see a boost while the Covid-era wave of bran

5、d websites is recedingSustainabilityConsumers want to go greener this Black Friday;secondhand platforms,purpose-driven,and local shopping are gaining momentumConsumer sentiment has been shaken amid economic turmoil,geopolitical instability,and rising prices;inflation is the biggest concern globallyS

6、ource:BCG Black Friday Consumer Sentiment Survey,October 2022(N=9,207).SHARE OF CONSUMERS WHO HOLD THESE CONCERNS(%)GLOBALUSAUSTRALIAEUROPEKey concerns cited by consumers82757574A long-term economic recession will pose challenges worldwideThe conflict between Russia and Ukraine could continue for a