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1、2024 Cyber 5 Benchmark Report Amazon Ads Walmart Connect Category Highlights%PACVUE.COM 22024 CYBER 5 BENCHMARK REPORTIntroductIonKey Findings Overall Amazon US ad spend increased 25%YoY during Cyber 5 week.Black Friday spend increased 21%YoY,6%more than Cyber Monday.Brands spent 4x more on Sponsore

2、d Products than Sponsored Brands.Electronics ROAS surged 9%YoY,the highest increase of any category.Health&Household led all categories with a 35%CVR.How we MeasureThis report provides an expansive overview of advertising data from the Cyber 5 week,spanning the last three years.Drawing on insights g

3、athered from thousands of advertisers utilizing Pacvues platformrepresenting diverse brand sizes and product categories such as Home&Kitchen,Beauty&Personal Care,and Electronicsit stands as one of the most thorough reports available in the industry.CYBER 5 REPORT About theReportExplore Pacvues 2024

4、Cyber 5 Benchmark Report,featuring an in-depth analysis of Black Friday and Cyber Monday advertising performance in the US and European markets,including ad spend highlights and insights into major product categories.With comprehensive data and benchmarks,this report provides the tools you need to e

5、valuate your performance and stay informed on the latest industry trends.CYBER 5 REPORTPACVUE.COM 32024 CYBER 5 BENCHMARK REPORTIntroductIon2 Introduction 4 Executive Summary 5 Amazon Ads U.S.Benchmarks 10 Amazon Ads Europe Benchmarks13 Walmart Connect Benchmarks16 Category Data Home&Kitchen Beauty&

6、Personal Care Electronics 25 Q1 2024 Events Preview26 Cyber 5 Takeaways27 About UsTable ofContentsPACVUE.COM 42024 CYBER 5 BENCHMARK REPORTExEcutIvE SummaryDear Readers,It seems like every year,the sales from Black Friday through Cyber Monday break new records,and 2024 was nodifferent.AccordingtoAdo